14 November 08:30Radisson Blu Scandinavia

About The Shift

The Shift is our yearly event designed for tech entrepreneurs and innovators.

We will cover topics like startup growth marketingsalesfundingrecruiting and keeping talent, while  diving into exciting new technologies.

You will get inspiredchallenged,  share some laughs and specific advice you can apply towards scaling up your own startup or product.

Best of all: You get to network with both high and low profile tech entrepreneurs, innovators and investors.

If you're somewhere else the 14th of November, you're at the wrong place.

What did people say about The Shift 2017?

"The Shift managed to draw a lot of relevant and interesting people, many who rarely prioritize attending conferences - and if they do, rarely stay beyond their speaker slot. At Shift, they did. A testament to respect enjoyed in the community by the Shifter team."

"That was seriously cool and a big and fresh surprise."

"It was a great event for networking. The kind of people attending made it even more important for Founders of startups to attend and create relationships with others companies and potential investors."

"A new concept is born!"

"By being here you are part of forming Norway's future. We need to be smart, green and innovative, and you are an important part of this shift!”

Featured Speakers

Sean Ellis
CEO and founder of GrowthHackers.com

Keynote Speaker

Sean is the CEO and founder of GrowthHackers.com.

He coined the term "growth hacking" in 2010, after using it to ignite growth for Dropbox, Eventbrite, LogMeIn and Lookout - each now worth billions of dollars. 

Sean also founded and sold customer insights company Qualaroo, growing it to millions of dollars in recurring revenue with customers such as Uber, Starbucks and Amazon.

He is the co- author of Hacking Growth, published by Crown Business (division of Penguin Random House) in April 2017 and he regularly speaks to startups and Fortune 100s and has been featured in The New York Times, The Wall Street Journal, WIRED, Fast Company, Inc.com, TechCrunch and on MSNBC.

Read more

Yara Paoli
Former VP of Growth at Skyscanner

Growth leader of 150+ people global teams across APAC, EMEA and AMERICAs.

Her international experience of 15+ years covers the main aspects of building a successful growth organisation: growth enablement, change management, team optimisation and upskilling, scalability and sustainability, motivational framework implementation, impactful leadership, channel and product market fit assessment. She contributes to effective budget management and lead on the definition of a successful growth strategy so to reach target ROI, acquiring and keeping customers in target markets and adjusting a global approach to regional needs defining product market fit and a hierarchy of needs for the business in that region or market. 

She have a 1st honour degree in Psychology. This helps her greatly in listening, understanding and working with people more effectively and shaping her leadership style approach to build an effective getting-stuff-done and friendly environment in the teams she has worked with.

Read more

Hugo Pereira
VP Global Marketing & Growth at EVBox

Currently heading marketing & growth at EVBox, the global leader in electric vehicle (EV) charging stations, Hugo is crazy about scaling up organizations and passionate about technology centered around the interests, needs, and well-being of mankind.

Hugo can't live without sketches and dashboards. The two tabs and 1 file he opens daily are the Sales dashboard, the Marketing dashboard, and his department yearly plan. That is why it does not come as a surprise that he created a work folder with all these analytics apps on his smartphone.

Read more

Bo Ren
Product Consultant, Investor at The Product Fund, Mentor, Founder

Bo is an investor, product manager, and writer in NYC. 

She believes in humanizing tech and building a more diverse and inclusive future. She previously worked for Facebook, Instagram, and Tumblr. 

She acts as a product consultant, advisor, and investor to NY startups. 

She is passionate about creating a more inclusive future for entrepreneurs and operators in the industry. You can find her on Twitter at @bosefina and Medium.

Read more

Patrik Berglund

Patrik Berglund is the CEO and Co-Founder of Oslo-based Xeneta, the leading price comparison platform for containerized freight transforming the shipping and logistics industry with data analytics. 

He has in-depth logistics and transportation experience from several years at Kuehne + Nagel in various roles and also as Co-Founder of Nordilog, a logistics consultancy firm. 

Founded in 2012, Berglund has grown Xeneta to be the top worldwide source comparing shipping rates against the market average, market highs and lows, ultimately transforming companies’ logistics procurement with actionable data intelligence. Berglund was the recipient of the 2016 Lloyd's List Next Generation in Shipping award.

Read more

Anne Lise Waal
CEO/CTO at Attensi

Anne Lise is a passionate technology entrepreneur building growth through next-gen learning technology.

She is the CEO and CTO in Attensi and part of Funcom for 8 years.

Burns for the use of new technology in organizational development and change processes! Love bleeding-edge technology both hw / sw.

Read more

Karl Munthe-Kaas
CEO @ Kolonial.no

Karl is the Co-founder and CEO of Kolonial.no, Norway´s largest online grocery store. Kolonial.no was founded in 2013 by a group of ten friends, combining skills in software development with traditional Lean operations. 

Kolonial.no was valued at 2,24 billion NOK in their last round, rasing capital from Zalando-investor Kinnevik.

Kolonial.no has a fully integrated warehouse and distribution system, resting on proprietary technology and operational processes. This has enabled them to compete profitably with discount supermarkets, while offering the convenience and time-saving of online retail.

Read more

Jorn Lyseggen
CEO of Meltwater Group

Jorn Lyseggen is the founder of Meltwater, which he started with $15,000 in Norway in 2001 and bootstrapped into a global leader in media intelligence with 60 offices on 6 continents, serving more than 25,000 corporate clients world-wide. Meltwater was Jorn’s 4th startup, and prior to Meltwater he had two trade sales and a public listing under his belt.

He started his career as a research scientist in artificial intelligence at the Norwegian Computing Center and has several patents to his credits. In 2016, Jorn launched Shack15, a data science hub and co-working space in London, with an ambition to create a global network of co-working spaces to foster the next generation of data science startups.

Jorn is an active philanthropist, and in 2008 he started Meltwater Entrepreneurial School of Technology (MEST), a tertiary school for training and developing African software entrepreneurs, and a pan-African network of tech incubators spanning Ghana, Nigeria, Kenya and South Africa.

Read more

Lauga Oskarsdottir
Head of the Lab at StartupLab

Lauga was born in Iceland, raised in Norway and schooled at Berkeley in New York in International Business Management. She is a commercial head with an international background in marketing and sales management. 

Lauga co-founded Mesher in 2012, they specialize in intelligent software for online retailers. 

In 2014 she co-founded United Influencers at StartupLab. UI is a digital influencer marketing agency working exclusively with over 250 influencers in the Nordics. 

Today she is the Head of the Lab at StartupLab, an incubator for ambitious tech startups based out of Oslo Science Park. StartupLab houses 82 technology startups and invests early stage capital through Founders Fund.

Read more

Kjartan Slette
CO-Founder and COO @ Unacast

Kjartan Slette co-founded Unacast. Unacast builds the double-deterministic™ Real World Graph™ to provide verified location, context and identity to global data hungry industries, like marketing platforms. This revolution is made possible by Unacast being the world’s biggest platform of unique proximity sensor data.

Read more

More speakers coming soon -

Read more


Growth Hacking Workshop 

By Sean Ellis

Sean Ellis is the biggest influencer within the growth hacking community and he will deliver an in-depth, one day workshop on how to scale up your startup or product through growth hacking.

What will you learn?
-Building and managing a growth team
-Implementing growth hacking processes within your team
-Strategies and tactics

Who should join the workshop?
-Entrepreneurs and founders working towards scaling up
-Anyone working in innovation and growth

When?  13th of November 2018

In order to deliver the best workshop possible, we have only 25 tickets available, so make sure to get them now here.


Read more about it and apply here before the 1st of October 2018.

Our Story

We started Shifter because we saw the need to highlight Norwegian startups, and
the shift traditional, established companies need to make to be able
to survive in the digital age.

Last year we launched The Shift because we want the entrepreneurs, innovators and investors we write about to meet each other to share their stories, their knowledge and maybe a drink.

The Shift 2017 covered topics like startup growth marketing, sales, funding, recruiting and keeping talent dive into exciting technologies.