Our Story

We started Shifter because we saw the need to highlight Norwegian startups, and the shift traditional, established companies need to make to be able to survive in the digital age.

In just eight months we really feel we have made an impact and a difference.

Now we’re launching «The Shift» because we want the entrepreneurs, innovators and investors we write about to meet each other to share their stories, their knowledge and maybe a drink.

True entrepreneurship is not about company size or money. It is about making better things and making things better. 

It is hard. But a lot easier when we’re in it together.

So this is an event where you will see no gimmicks. Just a lot of people celebrating innovation and entrepreneurship.

Come, join us, and be a part of «The Shift».

Why you should be there 

The Shift is our yearly event designed for tech entrepreneurs and innovators.

We will cover topics like startup growth marketing, sales, funding, recruiting and keeping talent  dive into exciting technologies.

You will get inspired, challenged, some laughs and specific advice you can apply towards building your own startup or product.

Best of all: You get to network with both high and low profile tech entrepreneurs, innovators and investors.

If you're somewhere else the 20th of April, you're at the wrong place.

Register now


Vincent Dignan

Growth hacking's "enfant terrible", Vincent Dignan is one of the most infamous marketers in the world, known for his cutting-edge growth hacks and genius business ideas.

His growth hacking book raised over $100,000 in pre-orders, which he supported with a 100-date speaking tour around the world. He has spoken in nearly 40 different cities in ten different countries. He has been featured in publications like Fortune (which featured him recently), The Daily Telegraph, The New Statesman, Wired, Vice, Inc., and many more, and coaches founders to growth hack their own businesses. 

His talks at conferences and events around the world focus on marketing, sales, social media, and writing. 

His "growth hacking in real time" talk was voted best talk at SXSW V2V in Las Vegas. 

He founded the online magazines Planetivy.com & screenrobot.com, which received nearly 20 million pageviews with zero marketing spend, while content he has overseen for other clients has received over 150 million page views so far. His current online magazine is a Facebook group, Traffic and Copy, which has high daily engagement and contributions from thousands of entrepreneurs. 

Right now Vincent teaches company founders and marketing managers how to grow their companies through a combination of rapid social media growth, and guerrilla community management tactics, in his private coaching groups, and through consulting with Marketing executives.

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Danae Ringelmann

Danae Ringelmann co-founded Indiegogo in 2007 with a mission to make entrepreneurship accessible to all. Today, Danae leads the company’s impact and values initiatives. 

Honors include: 2016 World Economic Forum Young Global Leader, Fortune Magazine's 40 under 40, Inc. Magazine's April 2016 cover, ELLE Magazine’s Woman in Tech Power List, and Fast Company’s Top 50 Women Innovators in Tech. Danae speaks frequently around the world on technology, finance, innovation and culture. Talks include SXSW, Web Summit, The Next Web, SLUSH and a testimony to the House Small Business Subcommittee. 

Prior to Indiegogo, Danae was a Securities Analyst at Cowen & Co. Danae was also a CFA charterholder from 2007-2015, and holds an MBA from the Haas School of Business at UC Berkeley. Danae graduated with a B.A. in Humanities from UNC-Chapel Hill, where she was a Morehead Scholar and varsity rower.

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Victor Henning

Victor is the former Founder & CEO of Mendeley, the world's largest platform for scientific research. Based in London, Mendeley was acquired by Reed Elsevier in 2013. Since then, Victor has become an angel investor, advisor, or board member at several hardware, science, and EdTech startups. He is also a Fellow of the Royal Society of Arts, former advisor to the UK and Dutch government on technology policy, and was voted “Best European Startup Founder” at The Europas Awards 2013. 

Victor holds a Ph.D. from Bauhaus-University Weimar and was an Adjunct Professor at VU Amsterdam. Also, despite no sign of acting talent, he has an entry in the Internet Movie Database for the memorable role of "Young Man #2".

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Savina van der Straten

Savina is associate at Point Nine Capital, an early-stage venture capital firm based in Berlin focused on SaaS and Marketplaces. She joined Point Nine Capital in the summer of 2015 after spending two years working at a Belgian tech startup and completing her M.Sc in Business Engineering. Savina covers the Nordics and Benelux. Previous Point Nine investments in the Nordics include Zendesk, Automile and Xeneta.

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Benjamin Ratz

Benjamin heads-up Nordic Makers, an angel investing collective that believes early stage companies need angels who invest on founder-friendly terms and advisors who have made the whole journey – from garages to exits and IPOs. He has a background in venture capital and has invested in early-stage companies across Europe, US and Israel.

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Tellef Thorleifsson

Tellef co-founded Northzone in 1996. His primary areas of focus are fintech, infrastructure and SaaS. 

His portfolio includes Kahoot, Fusetools, mCASH, and Distribusion. Tellef has over the years also invested in LastMinute.com, Mamut Software and Trolltech.

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Fredrik Cassel

Fredrik Cassel is one Europe’s most experienced investors and one of the most trusted advisors to the Creandum portfolio companies

At Creandum, Fredrik has led the first institutional rounds of financing in several companies that have grown to dominate their respective markets, among others Cint, Spotify and Videoplaza. Focusing on b2b- and b2c companies disrupting large markets, often with marketplace models, he also leads Creandum’s work with Xeneta, Kahoot!, Soundtrack Your Brand, Kry and depop. His previous engagements include 13th Lab (exited to Facebook) and Autobutler (exited to PSA Group).

In the internet middle ages, before Fredrik joined Creandum, he ran the largest online search service in the Nordics at Scandinavia Online. Earlier he was part of the team launching 20 Minuten – a free daily newspaper – in Cologne, Germany.

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Lise Rechsteiner

Lise is Investment Manager at Bauer Venture Partners, a €100m VC fund by the German Bauer Media Group. Based in Berlin, she covers a broad range of topics such as edtech, fintech, SaaS and digital media. 

Prior to that, Lise launched and led Rocket Internet’s Helpling, the on demand platform for household services, in the Nordic region. 

Leaving Norway to study in Switzerland, Lise earned a PhD in Industrial Engineering (Management) at ETH Zurich, at which station she also collaborated with and trained several spinoffs and startups in competitive and strategic analysis.

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Patrik Berglund

Patrik Berglund is the CEO and Co-Founder of Oslo-based Xeneta, the leading price comparison platform for containerized freight transforming the shipping and logistics industry with data analytics. He has in-depth logistics and transportation experience from several years at Kuehne + Nagel in various roles and also as Co-Founder of Nordilog, a logistics consultancy firm. 

Founded in 2012, Berglund has grown Xeneta to be the top worldwide source comparing shipping rates against the market average, market highs and lows, ultimately transforming companies’ logistics procurement with actionable data intelligence. Berglund was the recipient of the 2016 Lloyd's List Next Generation in Shipping award. 

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Johan Brand

Johan is a co-founder and Chief Strategy Officer of Kahoot!, now one of the world’s fastest growing learning brands, used by over 40 million people in more than 180 countries.

Prior to Kahoot! he was a founding partner at We Are Human, a co-creative company that helped global brands build longterm value through behavioural design, storytelling and inclusive technology.

He is currently an advisor to the innovative shared working space The Trampery in London and Oslo Business Region, a fellow of the Royal Society of Arts, and speaks regularly about the future of learning and entrepreneurship at events including SXSW, OECD, NOAH, Design Week, UCL and UiO.

In 2015 Johan was awarded Founder of the Year at the Norwegian Nordic Startup Awards and was named on of the 100 most influential leaders in EdTech.

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Aurore Belfrage

Aurore Belfrage is experienced and passionate about building tech businesses, either as a cofounder or investor. She’s a news junkie, ex-scrap dealer, speechwriter & aubergine lover. She considers Nordics, Europe and the Middle East as home markets

Aurore started her operational career as a scrap dealer in Stena Metall Group where she was managing director for the Czech and Italian scrap yards. Aurore recently joined Stockholm based EQT Ventures and heads up the matchmaking platform Together for early stage startups and angel investor’s. 

She co-founded the hyped global gift card startup Wrapp with Skype founder Zennström and Linkedin founder Reid Hoffman as early investors. 

During 2014-2015 she partnered with the current affairs site Your Middle East and hosted a successful Middle East road show about startups and entrepreneurship “Saluting the Crazy and Naïve”. She additionally manages a portfolio of Middle Eastern startups and investor clients at Busy B Ventures.

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Abraham Foss

Abraham Foss (born 1964) grew up in Hvittingfoss and has been CEO of Telia Norway (Telia, OneCall, Chess & MyCall) since June 2015. Foss has extensive national and international management experience across different industries, most recently as head of business markets for the largest telecom operator in Malaysia, Maxis Berhad. Previously, he worked several years as a leader in Telenor, Innovation Norway and Sparebank 1, among others. Foss has an MBA from the Norwegian School of Economics and has additional studies in Russian from the Norwegian Armed Forces and law at the University of Bergen.

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Lars Flesland

Lars Flesland is CEO & Co-founder at FlowMotion, a hardware company on a mission to help people tell better stories by providing them with easy-to-use tools. Their first product - a smartphone stabilizer which enables anyone to capture smooth cinematic videos with their smartphone - was recently launched on Kickstarter pre-selling 5500 units for $1.3M. The campaign was featured in Forbes, Business Insider, and Digital Trends, and reached the top 150 of the most funded projects in Kickstarter history.

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Murshid Ali

Murshid M. Ali is the CEO and co-founder of Huddlestock, a financial technology company based in Oslo, Norway and London, United Kingdom. He started his career as an intern at a start-up company in Cape Town, South Africa, and then as a Commercial Officer at the Norwegian Embassy in Riyadh, Saudi-Arabia. After working in the financial sector and in oil and gas, he started Norsaco Ltd, a consultancy company based in Manama, Bahrain and Stavanger, Norway, and held the position as Managing Partner till the beginning of 2013. Then he took the helm as CEO of Reemsys AS, till he founded Huddlestock and took the position as CEO.

Murshid holds a degree in Economics, and a masters degree in International Business from Grenoble Ecole de Management, and has submitted his Phd in Economics from the University of Stavanger.

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Lars Johan Bjørkevoll

LJ is an Entrepreneurial, driven growth executive with comprehensive, hands-on national and international experience. He’s successfully built and managed several sales organizations from scratch, within a variety of B2b segments, recently as a part of the Norwegian tech company Xeneta. LJ takes pride in constantly developing the sales approach and processes to reflect current market dynamics, available tech, new knowledge etc. Building for scale is always in focus and LJ’s structured approach to sales brings immediate results to companies looking to sell via outbound sales.

In workshop and mentoring sessions LJ touch upon questions like; How/where to find those first hot leads, Closing the first sale, How to structure the initial sales approach, when to establish a sales process, tech to support you sales process, what to look for in sales people etc.

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Anne Worsøe

Anne's a Portfolio Manager at Bakken & Bæck, a world-class team of startup builders, designers, developers and artificial intelligence explorers who turn big ideas into great products and ventures. 

Previously, she initated and co-founded the co-working space Nordic Innovation House in Silicon Valley, explored new business opportunities in the renewables industry and she was the first CEO of the Norwegian Venture Capital & Private Equity Association. 

Anne has experience as a co-founder, angel investor, member of Board of Directors for startups and VCs, focusing on early stage ventures, growth and internationalization. 

She's passionate about helping startups scale their impact, and especially empowering female co-founders and angel investors.

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Kjartan Slette

Kjartan Slette co-founded Unacast. Unacast builds the double-deterministic™ Real World Graph™ to provide verified location, context and identity to global data hungry industries, like marketing platforms. This revolution is made possible by Unacast being the world’s biggest platform of unique proximity sensor data.

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Karl Munthe-Kaas

Karl is the Co-founder and CEO of Kolonial.no, Norway´s largest online grocery store. Kolonial.no was founded in 2013 by a group of ten friends, combining skills in software development with traditional Lean operations. They have used the Lean Startup philosophy extensively, both in the overall startup strategy, as well as in their daily experiment

Kolonial.no was valued at 30m USD in their series A round, after raising only 1m USD in seed money, by proving customer value quickly and efficiently. They began full-scale marketing in August 2015 and reached 1m USD turnover per week just seven months later.

Kolonial.no has a fully integrated warehouse and distribution system, resting on proprietary technology and operational processes. This has enabled them to compete profitably with discount supermarkets, while offering the convenience and time-saving of online retail.

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Sean Percival

Sean Percival is a former partner at 500 Startups and investor in over 100+ early stage startups. His focus is on the Nordic region and accelerator programs. Previously Sean was the co-founder of Wittlebee, the kids clothing club and Vice President of Online Marketing at Myspace. Recently he joined the Stavanger based accelerator X2 Labs as a Programme Director.

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More speakers will be announced!

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Workshops at The Shift

We have four different workshops that you may attend at The Shift.

1. Crash Course: How to get your company funded by international investors. 

By Benjamin Ratz (Nordic Makers) and Savina van der Straten (Point 9 Capital)

  1. What are the workings and driving forces in VC economics?
  2. What to prepare before you meet investors
  3. How to research, find and DD the best investor
  4. What investors look at when they evaluate a potential investment.

2. B2B Sales: How to build a money making sales machine

By Lars Johan Bjørkevoll (Chief Growth Officer, Xeneta)

If you are going to build a scalable business from scratch there are a few steps that are crucial for success. Understanding the inner workings of a high performing 'sales machine' is what gets you those first important customers and investors aboard, and what separates the winners from the losers in the b2b game. 

What you'll get in the workshop: 

  1. The 4 building blocks of scaling sales. 
  2. Step by step; how to get hold of your first customers. 
  3. Latest in Tech to increase efficiency in sales. 
  4. A second pair of eyes on your business challenges.  

LJ Bjørkevoll has been building several successful sales organizations from scratch the past 10 years and he supports other startups both in Norway and abroad in figuring out how to get their sales up to speed. Today he holds the position as Chief Growth Officer in the Oslo based company Xeneta.

3. Growth Hacking 101: How to go from zero to thousands of users

By Vincent Dignan Growth Hacking Expert

In the last two years, we've seen growth hacking used by startups all over the world to grow incredibly fast.

Growth hacking's "enfant terrible" visits Oslo for the first time to give his brand new growth hacking workshop

 What you'll get in the workshop: 

  1. The psychology you NEED to understand if you want to get users
  2. The strategies that work to multiply your growth across multiple social media channels
  3. Multiple techniques you can use to get hard-to-reach customers to start using your product.

 4. You are destroying your company hire by hire. Stop it!

By Kjartan Slette (Co-Founder & COO, Unacast)

 What if I told you that hiring is the most important thing to get right in creating and scaling a company? What if I also told you that most young companies base their hiring on gut feel and biased perceptions? Join this workshop to learn more about how to avoid the hiring pitfalls most of your competitors will fall in so that you emerge in the end as the dominant player - while having tons of fun!

What you'll get in the workshop: 

  1. How to build a global brand that attracts top talent
  2. How to structure a data-driven hiring process that works (nearly) every time
  3. How to structure salary, options, and benefits to keep talent at the company
  4. How to act when you do make mistakes and hire the wrong person
  5. Bonus: How to hire for diversity, and how we at Unacast so far failed at this

Register now