14 November 08:30Radisson Blu Scandinavia

Rethinking Growth: How the World’s Fastest Growing Companies are Achieving Breakout Success

From the author of "Hacking Growth - How Today’s Fastest Growing Companies Drive Breakout Growth", Sean Ellis, you will get into how to apply the principles of growth hacking to make your business fly!

Main Stage 45min

How to build a growth culture that delivers results: Structure, Talent recruitment and Tools.

This session will give you frameworks and practical examples of how to build a sustainable growth culture that delivers results.


How to humanize technology

To make your company futureproof, you will have to have a humanization strategy 

  1. The faults of the ad revenue game
  2. The gut to data spectrum: Where do you fall in terms of company and life stage
  3. Why qualitative metrics matter 

Bo Ren believes in humanizing tech and building a more diverse and inclusive future. She previously worked for Facebook, Instagram, and Tumblr. Now she acts as a product consultant, advisor, and investor to NY startups.

Main Stage 30min

Corporate Innovation Strategy and Tactics -1

Stage C 25min

How to Structure Culture for Growth

Description TBA


How to secure faster revenue and customers for life in B2b

Acquisition of new customers is what we all live for. Blogs, ebooks, webinars, podcasts, videos etc. and marketing automation all make part of a beautiful acquisition process to feed the revenue monster. 

However, all too often the golden nuggets lie in customers already acquired who are many times left to fend for themselves. 

Demand generation tactics activities must be applied past the acquisition funnel. 

The interaction between Customer Success and Customer Marketing teams is paramount where working in tandem will secure faster revenue and customers for life.

Stage A 25min

Corporate Innovation Strategy & Tactics -2

Stage C 25min

How to hire world class talent when growing


How we broke the sales code and increased recurring revenue by 70%

Stage A 25min

Corporate Innovation Strategy & Tactics -3

Stage C 40min

Advanced Paid Marketing Strategy

Until recently Andreas worked as Marketing Manager for Milrab and was a key person in taking the company from 26MNOK in 2015 to over 100MNOK(est.) in 2018. 

In this session, he will teach you his framework for paid marketing success.

Andreas is one of the best "paid marketing" practitioners in Norway.

Stage A 25min

Building the best possible growth team that lasts

Stage B 25min

Corporate Innovation Strategy & Tactics -4


Corporate Innovation Strategy & Tactics - 5

Stage C 25min

How to test ideas and build great products- 1

Description TBA. 

Stage A 25min

How to succeed in partnerships with big corps


Corporate Innovation Strategy & Tactics - 6


How to test ideas and build great products-2

Description TBA


How to test ideas and build great products- 3

Description TBA


Corporate Innovation Strategy & Tactics - 7




Featured Speakers

Sean Ellis
CEO and founder of GrowthHackers.com

Keynote Speaker

Sean is the CEO and founder of GrowthHackers.com.

He coined the term "growth hacking" in 2010, after using it to ignite growth for Dropbox, Eventbrite, LogMeIn and Lookout - each now worth billions of dollars. 

Sean also founded and sold customer insights company Qualaroo, growing it to millions of dollars in recurring revenue with customers such as Uber, Starbucks and Amazon.

He is the co- author of Hacking Growth, published by Crown Business (division of Penguin Random House) in April 2017 and he regularly speaks to startups and Fortune 100s and has been featured in The New York Times, The Wall Street Journal, WIRED, Fast Company, Inc.com, TechCrunch and on MSNBC.

Read more

Yara Paoli
Former VP of Growth at Skyscanner

Growth leader of 150+ people global teams across APAC, EMEA and AMERICAs.

Her international experience of 15+ years covers the main aspects of building a successful growth organisation: growth enablement, change management, team optimisation and upskilling, scalability and sustainability, motivational framework implementation, impactful leadership, channel and product market fit assessment. She contributes to effective budget management and lead on the definition of a successful growth strategy so to reach target ROI, acquiring and keeping customers in target markets and adjusting a global approach to regional needs defining product market fit and a hierarchy of needs for the business in that region or market. 

She have a 1st honour degree in Psychology. This helps her greatly in listening, understanding and working with people more effectively and shaping her leadership style approach to build an effective getting-stuff-done and friendly environment in the teams she has worked with.

Read more

Hugo Pereira
VP Global Marketing & Growth at EVBox

Currently heading marketing & growth at EVBox, the global leader in electric vehicle (EV) charging stations, Hugo is crazy about scaling up organizations and passionate about technology centered around the interests, needs, and well-being of mankind.

Hugo can't live without sketches and dashboards. The two tabs and 1 file he opens daily are the Sales dashboard, the Marketing dashboard, and his department yearly plan. That is why it does not come as a surprise that he created a work folder with all these analytics apps on his smartphone.

Read more

Bo Ren
Product Consultant, Investor at The Product Fund, Mentor, Founder

Bo is an investor, product manager, and writer in NYC. 

She believes in humanizing tech and building a more diverse and inclusive future. She previously worked for Facebook, Instagram, and Tumblr. 

She acts as a product consultant, advisor, and investor to NY startups. 

She is passionate about creating a more inclusive future for entrepreneurs and operators in the industry. You can find her on Twitter at @bosefina and Medium.

Read more

Patrik Berglund

Patrik Berglund is the CEO and Co-Founder of Oslo-based Xeneta, the leading price comparison platform for containerized freight transforming the shipping and logistics industry with data analytics. 

He has in-depth logistics and transportation experience from several years at Kuehne + Nagel in various roles and also as Co-Founder of Nordilog, a logistics consultancy firm. 

Founded in 2012, Berglund has grown Xeneta to be the top worldwide source comparing shipping rates against the market average, market highs and lows, ultimately transforming companies’ logistics procurement with actionable data intelligence. Berglund was the recipient of the 2016 Lloyd's List Next Generation in Shipping award.

Read more

Anne Lise Waal
CEO/CTO at Attensi

Anne Lise is a passionate technology entrepreneur building growth through next-gen learning technology.

She is the CEO and CTO in Attensi and part of Funcom for 8 years.

Burns for the use of new technology in organizational development and change processes! Love bleeding-edge technology both hw / sw.

Read more

Karl Munthe-Kaas
CEO @ Kolonial.no

Karl is the Co-founder and CEO of Kolonial.no, Norway´s largest online grocery store. Kolonial.no was founded in 2013 by a group of ten friends, combining skills in software development with traditional Lean operations. 

Kolonial.no was valued at 2,24 billion NOK in their last round, rasing capital from Zalando-investor Kinnevik.

Kolonial.no has a fully integrated warehouse and distribution system, resting on proprietary technology and operational processes. This has enabled them to compete profitably with discount supermarkets, while offering the convenience and time-saving of online retail.

Read more

Katherine Barrios
CMO @ Xeneta

Katherine is the Chief Marketing Officer of Xeneta and leads their marketing and customer success teams. 

She came to Xeneta with close to 20 years of B2B  international product marketing, demand generation, enterprise sales, tech PR/communication and product management experience from various software industries.

Previously, Katherine was at The Qt Company (Digia, Nokia, Trolltech) as the Director of Global Marketing for the Qt cross-platform software development framework, where she led the global demand generation, communication, product and developer marketing strategy.

Prior to that, she worked at Unit 4 Agresso as Marketing Communications Manager with focus on product marketing and communication, and at Opera Software as PR Manager based out of Oslo, Norway. 

She also held positions earlier in her career in account teams at Weber Schandwick Worldwide PR (Tech Group) and Howard R. Miller Communications, both in Miami, Florida.

Read more

Jorn Lyseggen
CEO of Meltwater Group

Jorn Lyseggen is the founder of Meltwater, which he started with $15,000 in Norway in 2001 and bootstrapped into a global leader in media intelligence with 60 offices on 6 continents, serving more than 25,000 corporate clients world-wide. Meltwater was Jorn’s 4th startup, and prior to Meltwater he had two trade sales and a public listing under his belt.

He started his career as a research scientist in artificial intelligence at the Norwegian Computing Center and has several patents to his credits. In 2016, Jorn launched Shack15, a data science hub and co-working space in London, with an ambition to create a global network of co-working spaces to foster the next generation of data science startups.

Jorn is an active philanthropist, and in 2008 he started Meltwater Entrepreneurial School of Technology (MEST), a tertiary school for training and developing African software entrepreneurs, and a pan-African network of tech incubators spanning Ghana, Nigeria, Kenya and South Africa.

Read more

Lauga Oskarsdottir
Head of the Lab at StartupLab

Lauga was born in Iceland, raised in Norway and schooled at Berkeley in New York in International Business Management. She is a commercial head with an international background in marketing and sales management. 

Lauga co-founded Mesher in 2012, they specialize in intelligent software for online retailers. 

In 2014 she co-founded United Influencers at StartupLab. UI is a digital influencer marketing agency working exclusively with over 250 influencers in the Nordics. 

Today she is the Head of the Lab at StartupLab, an incubator for ambitious tech startups based out of Oslo Science Park. StartupLab houses 82 technology startups and invests early stage capital through Founders Fund.

Read more

Kjartan Slette
CO-Founder and COO @ Unacast

Kjartan Slette is the Co-Founder and COO at Unacast - the makers of the Real World Graph®. 

Unacast is a Norwegian company based out of NYC, leading the push for accuracy and transparency in location data, and starting 2018 with strong revenue growth and a recent $17.5 capital raise. Unacast has won awards for its innovative culture based on decency and diversity. 

Previous to Unacast, Kjartan was part of the founding team at TIDAL, acquired by Jay Z in 2015.

Read more

Anne Christiansen
Head of HR Office & Culture @ Vivaldi Technologies/ Innovation House Norway-USA-Iceland.

Anne Christiansen is the Head of HR Office & Culture Vivaldi Technologies/ Innovation House Norway-USA-Iceland. With over two decades of experience, Anne specializes in managing a diverse workforce. She is collaborative, HR Executive with deep experience of transforming organisations driving team performance and enabling individual potential. Prior to Vivaldi and Innovation House, Anne was Head of HR, Culture and Facilities at Opera Software, Norway. Within her career at Opera, she witnessed the company grow from a small number to over 750 employees worldwide that include 15 offices in 12 countries. A peoples’ person, Anne models a “roll-up-your-sleeves and deliver” attitude but with complete compassion and focusses on building organisations with a heart.

Read more

Andreas Kristiansen
CMO @ Villoid

Andreas is an experienced eCommerce enthusiast having built several eCommerce stores from scratch in the Nordics. 

He is currently working as a Partner / CMO at VILLOID - a start-up company within the Fashion eCommerce market. 

Until recently he worked as Marketing Manager for Milrab and was a key person in taking the company from 26MNOK in 2015 to over 100MNOK(est.) in 2018. 

Andreas has also been working as an advisor for L'Oreál Norway and other companies in need of help with digital strategy.

Read more

Lisa Long
Diretor @ Six To Start and Founder @ Before You Code

Lisa Long runs Product Tank Oslo and is a founder of Before You Code (still in stealth mode).  She is also the cofounder of Six to Start, makers of the award winning Zombies, Run! the world's biggest fitness game.  

Along the way, she has also worked as a product manager at Skype and as the VP of Product Management and Innovation at Telenor. She mentors startup companies through things like Seedcamp, Cartier Women's Initiative, Startuplab, and late night Cards Against Humanity sessions.  

She serves on the editorial board of Mind the Product, the world's largest organization of product managers.  When not doing, reading, arguing, or speaking about product management, she plays capoeira and designs games.

Read more

Chris Massey
Product Lead @ Mind the Product

Chris is part the early team behind the global ProductTank / Mind the Product community, acting as an itinerant product adviser to startups in the Cambridge area.

He's been building & coaching technical communities for 10 years. Along the way he's supported the world's largest SQL Server community, creating user-centred developer relations, prototype publishing platforms, and virtuous feedback loops that focus on solving real customer problems.

He tells terrible jokes, & has strong opinions about hollandaise sauce.

Read more

Jørn Haukøy

Jørn Haukøy is a generalist and a serial entrepreneur. He has spent most of his professional life in the intersection between business and IT, bridging the gap between business, products, technology, and people. 

Jørn operates across domains on all levels from strategical to operational and has through his work with some of the biggest corporations in Norway including Equinor, Statkraft, Fortum and Block Watne developed the Agile Business Exploration framework. 

He is currently the CEO of Code11, an innovation company with offices in Oslo, Bucharest, and Berlin and has personally composed 35 agile teams in a total of 9 different companies during his time there.

Read more

Dan Toma
Independent Consultant

Coming from an entrepreneurial background - having been involved with Hi-Tech & Internet start-ups across the world and being an entrepreneurship community leader in Europe - Dan Toma has a clear understanding of the challenges involved in building sustainable businesses from the ground up. In the years following his graduation from a top MBA program, he started focusing more on enterprise innovation management, specifically on how disruptive new ventures can be built in a corporate setting. 

Read more

More speakers coming soon -

Read more

About The Shift

We believe that most conferences today lack hands-on learning and genuinely useful information to incorporate into our own lives and businesses. This is why we created The Shift - an annual one-day conference created by entrepreneurs and innovators for entrepreneurs and innovators to connect, share, learn and grow.

Through hands-on and engaging activities, The Shift 2018 will cover topics like startup growth marketing, sales, funding, recruiting, culture, product management and scaling for a bigger market. Come to get challenged, inspired, and educated, stay to share insight and laughs, leave with specific advice ready to be applied into your own business model.

The Shift gathers all tech entrepreneurs, innovators, investors and corporate profiles ready to expand their network and knowledge in scaling and running a startup.

If you’re one of the profiles above and you’re somewhere else November 14, we (humbly) believe you’re at the wrong place.

What did people say about The Shift 2017?

"The Shift managed to draw a lot of relevant and interesting people, many who rarely prioritize attending conferences - and if they do, rarely stay beyond their speaker slot. At Shift, they did. A testament to respect enjoyed in the community by the Shifter team."

"That was seriously cool and a big and fresh surprise."

"It was a great event for networking. The kind of people attending made it even more important for Founders of startups to attend and create relationships with others companies and potential investors."

"A new concept is born!"

"By being here you are part of forming Norway's future. We need to be smart, green and innovative, and you are an important part of this shift!”

Growth Hacking Workshop (SOLD OUT!) 

By Sean Ellis

Sean Ellis is the biggest influencer within the growth hacking community and he will deliver an in-depth, one day workshop on how to scale up your startup or product through growth hacking.

What will you learn?
-Building and managing a growth team
-Implementing growth hacking processes within your team
-Strategies and tactics

Who should join the workshop?
-Entrepreneurs and founders working towards scaling up
-Anyone working in innovation and growth

When?  13th of November 2018



Read more about it and apply here !

Our Story

We started Shifter because we saw the need to highlight Norwegian startups, and
the shift traditional, established companies need to make to be able
to survive in the digital age.

Last year we launched The Shift because we want the entrepreneurs, innovators and investors we write about to meet each other to share their stories, their knowledge and maybe a drink.

The Shift 2017 covered topics like startup growth marketing, sales, funding, recruiting and keeping talent dive into exciting technologies.